Big Speeches To Small Audiences

Most truly important speeches in business, government and the professions are made to very small audiences.  Your small audience may be a jury, a regulatory agency or a congressional sub-committee. Your small audience may be a business colleague or a news reporter.  Whether bidding for a contract, reporting to your supervisor or sitting for a job interview, what you say and how you say it will determine your success or failure. That’s  why Big Speeches to Small Audiences just could be the most important book you’ll ever read (or listen to). 

While most books about speaking focus on big stage events, Big Speeches to Small Audiences concentrates on the kind of presentations most of us give on a regular basis.  In the same highly anecdotal style that has kept him in demand as a speaker and trainer, David Snell explains “How To Boil a Frog” (think of your presentation from the audience perspective), how to target your audience and how to tame your butterflies.   

David’s innovative Two Color Note Technique will help you render even the most technical presentation in an extemporaneous style. He provides simple rules for avoiding the word and number clutter so common in most PowerPoint presentations. And he guides you through the process of preparing for a job interview whether you’re hoping to land a job or striving to move up within your organization.

In Big Speeches to Small Audiences you will learn about:

THE “GEEKIFICATION” OF CORPORATE AMERICA
Newcomers to any organization feel like outsiders until they learn the jargon.  Then, they tend to use it as if it were everyday English; understood by all.

HOW TO BOIL A FROG
Frog boiling works best if you think of it from the frog’s perspective. The same is true when you communicate with any audience.

TARGETING YOUR AUDIENCE
To target effectively, you need to understand what your audience knows and make four key decisions about how best to communicate with them.

TAMING YOUR BUTTERFLIES                                                
Nearly everybody experiences nervousness when facing a presentation or interview, but there are exercises – physical and psychological – to tame your butterflies and get them flying in formation.

THE TWO COLOR NOTE TECHNIQUE
The two-color note technique can help you deliver your presentation in an extemporaneous manner while remaining true to a written text.

LOOKING THE PART
Good speakers look like good speakers because of the way they carry themselves, their gestures and eye contact.  You will learn simple steps to help you look – and feel – in control

VISUAL AIDES, THEIR USE AND ABUSE                               
Simple rules to help you avoid the word and number clutter so common in PowerPoint presentations.  Rule #1.  Make each slide earn its way into your presentation.

THE JOB INTERVIEW
How to prepare for, participate in and ACE the job interview by becoming an effective story teller.

COLORFUL LANGUAGE
Colorful language and apt analogies help to explain complicated information by comparing something the audience knows with what they don’t know.
 
THE ARISTOTLE SOLUTION
The Aristotle Solution involves using simple logic formula to make your communication clear, concise and persuasive.

GETTING STARTED
A good introduction brings your audience (or readers) up to speed by giving them the Situation, Complication, Question and Answer before you move into the body of your presentation.

COPYRIGHT
BIG SPEECHES TO SMALL AUDIENCES, Copyright © 2009
by Snell Communications.  All rights reserved.  Except for the original download, no part of this Ebook may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in brief critical articles and reviews.  For information, address Snell Communications, 5227 Greenpoint Drive, Stone Mountain, GA 30088

FIRST EDITION

Page Design by Daryl Bennett
Cover & Drawings by Paul Brown

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"In a high tech world where human communication too often takes a back seat to gadgetry, David Snell brings refreshing insight to the art of presenting ideas."
Doug Conrad, Santa Barbara, California