Mike Fright:  How to Succeed in
Media Interviews When a Mike
Wallace Wannabe Comes Calling
By David Snell

A number of people who sell their services as media consultants make a living by frightening their clients with what is known in the trade as “blood on the floor interviews.” Workshop participants are asked embarrassing personal questions that set hearts to beating and adrenaline pumping. In the role of “reporter,” the consultant comes at you like a mean ass drill sergeant making you feel like Gomer Pyle without the smile.  It’s all pretty exciting, but, truth to tell, clients are being prepared for the reporters they fear, not the ones they’ll actually meet

Are there hostile reporters?  Of course there are, which is why Mike Fright devotes a chapter to “How to Handle The Hostile Reporter,”offering tried and true defusing techniques that work equally well with the Mike Wallace wannabe and the uninformed reporter.   However, in working with companies and governmental agencies across the country, David has found that “blood on the floor” interviews are as rare as Weight Watchers meetings at a Waffle House.  That is why Mike Fright takes a different approach.
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Big Speeches to Small Audiences
By David Snell

Most truly important speeches in business, government and the professions are made to very small audiences.  Your small audience may be a jury, a regulatory agency or a congressional sub-committee. Your small audience may be a business colleague or a news reporter.  Whether bidding for a contract, reporting to your supervisor or sitting for a job interview, what you say and how you say it will determine your success or failure. That’s  why Big Speeches to Small Audiences just could be the most important book you’ll ever read (or listen to). 
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